FOURTEK:Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

However, the term is usually used to refer to:

1.Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,

2.Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

3.Adding advertisements to e-mails sent by other companies to their customers, and sending e-mails over the Internet, as e-mail did and does exist outside the Internet.

Email Marketing is probably one of the effective way to attract new customers by keeping touch with existing ones and minimizing operating cost. Our E-mail Marketing campaign includes features like creating relevant data base for your target market by internet search, writing effective mail message to increase response rate & sending mails at one-to-one bases not in bulk mail style. We provide you complete data base of the companies to whom we mail and also handle E-mail marketing campaign at a specific time or specific time interval, and have a better control over your email marketing campaign strategies, is dedicated to excellence in E-mail marketing. Advantages

1.A mailing list provides the ability to distribute information to a wide range of specific,potential customers at a relatively low cost.

2.Compared to other media investments such as direct mail or printed newsletters,e-mail is less expensive

3.An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.

4.Specific types of interaction with messages can trigger

(1) other messages to be delivered automatically, or

(2) other events, such as updating the profile of the recipient to indicate a specific interest category.