These days it has almost become a necessity for a business to have a
website. Your customers now eagerly expect your web existence. Your
customers may choose your competitors only because they have got a
nice and user-friendly website. Therefore, you need to have a good
easy to use website.
Your business is doing well, still you need a website
These days customer expectations and awareness are becoming higher.
They are always looking for more and more information before buying
from a company. Unless you receive or provide information regarding
your products or services, you are not going to generate business.
A website makes things convenient
You and your customers can have a convenient interaction via your
website. Suppose, you have approached your customer for business. You
can just tell your website address and the customer can later browse
through your website to know about you and your business. So, you need
not waste time in explaining all about your products/services to a
single customer. You can easily spend the saved time in contacting
other prospects.
Greater reach
Any body can view your website from any part of the world over the
Internet. You can reach your local as well as distant customers via
your website.
People, who are doing business locally, sometimes, feel that it is not
viable for them to have a website. But, we have often seen that a
business sets up a website and gets orders or enquiries from its
neighbouring customers whom it otherwise could not reach.
Your website is your ultimate product calalogue or sales letter
Your website is your ultimate product brochure or sales copy which
your customers can easily access. You can broadly describe your
products because there is little space constraint and no printing cost
involved.
Your website saves your time and money
You must have now realised that your website now saves much of your
time and money regarding describing your product or sales
presentation.
Investment is low, return is high
You can have a good, user friendly simple website for a very low
investment. But the service you get from it really justifies your
investment, giving you better return on your investment.
Low cost yet effective advertisement
You can advertisement your website in many inexpensive (some of them
are free) ways. Once you have a website, you will automatically be
getting some persons finding your website on the Internet and quering
about your service or products.
Customer feedback and communication
You can use your website for receiving customer feedback and
establishing communication with them.
Your website is a 24 hour open storefront of your goods or services.
Your website is there open for being accessed by your customers round
the clock. It can sell your goods or services even when you are
sleeping.